Social media in the aviation and aerospace industry has been particularly conservative over the last decade. Social media in the aviation industry is only getting more popular and the sky is the limit. Companies that are behind on the times or are just afraid to start using social media will soon be left behind and will start having to play catch up. This is one bandwagon you are going to want to jump on.
Here are a some facts pulled from an article on www.business2community.com by Jomes Gregorio titled “6 Hottest B2B Social Media Marketing Trends in 2017.” This year there will be 219 million new users and social media accessed by mobile devices will have grown by 283 million users. Social media advertising is projected to generate $11 billion in revenue in 2017. The top platforms used by businesses in 2016 ranked by usage were LinkedIn 94%, Twitter 87%, Facebook 84%, YouTube 74%, and Google+ 62%. The Content Marketing Institute/Marketing Profs reports that the top 3 tactics used that B2B Marketers say will be most critical to success in 2017 are Blogs 52%, Email Newsletters 40%, and Social Media Content 40%. If your company is not involved in some kind of social media, these numbers should be a wake up call for you to consider getting on board.
What are some of the reasons these aviation companies might be reluctant to dive into the social media world? Here are a few of the most popular.
- The average age of employees at aerospace and aviation companies is older than a lot of other industries. These guys have been at these companies for a very long time and seem to be set in their ways, ways that have always worked for them in the past. Social media is seen as a thing that the younger generation does to connect with friends or follow celebrities.
- They just dont understand how it works or dont feel like it will work in this industry. The lack of understanding or vision keeps some of these companies in the dark ages marketing wise.
- Companies think it is too risky. They might not want to risk technology, data or pictures of their products or work getting out.
- Companies feel that is will take to much time and effort to be consistent with social media. They think that it may not be productive to have one person or a group of people working on social media day in and day out.
The pros of social media far outweigh any cons companies may be concerned about. It helps get your brand recognition out to other people or companies that might otherwise have never known you existed. It is an extremely inexpensive form of marketing that has a very far reach. It can drive more traffic to your website, which in turn can spark interest in your company and create new leads. Another good reason, and an often overlooked one, is the advantage it can give you when recruiting new associates. There are a lot of very smart, qualified young candiates out there and they are getting jobs by word of mouth or searching for them on some kind of social media platform.
Social media is no longer just for finding long lost friends or keeping in touch with friends and family that live long distances. By taking the time and putting in the effort required to be successful at social media, it will payoff in the long run for your company. Social media is now a sophisticated marketing machine. Use it to your advantage.